Glossary of Terms

Campaign:  A survey (set of questions) for a touchpoint

Labels: Label are a way to organise or group campaigns

campaignID: Unique identifier for a campaign, it's case sensitive 

Campaign Designer: Where surveys are created/designed

Question Widget:  A widget in the campaign designer that allows you to configure the question

End-user/respondent: The person submitting the survey

Message template/invite: The survey invite (SMS/email) has a template that can be customised and personalised

Survey Link: A unique trackable link sent to the end-user. When clicked the end-user see the campaign

Genny Link: A link associated with a campaign – A Genny link is used in capturing feedback anonymously. When you click on a Genny link it generates a survey that enables anonymous data collection.

Routing: Show / hide a question in a survey if the end-user selects an option

Outcomes: An action based on the response of an end-user:

Flood protection: A setting that prevents respondents from getting the same survey multiple times in a certain time period. 

Window - no of days/time period

Count - no of times a survey can be sent to a user per window.  

Response Rate: The % of end-users that provide feedback

TTL - The Time To Live. How long the survey will stay open.

CSV file: A file type usually has a delimiter like, or | or Tab

Insight Report - a set of charts visualising the respondent data.

CCV – Custom Contact Variables are variables that can be passed to the platform and are used for reporting, passed to other survey campaigns or used to personalise survey responder messages. CCV’s are usually represented as {{{variableName}}} which when called will return the unescaped HTML. CCV’s can be used to pass data between campaigns when using the URL redirect function in Outcomes.